SPECIAL EPISODES:
The uncertain future of AI for marketing
w/ Vaughn Tan of University College London
Everyone seems to talk about AI these days, but what does it really mean for marketers? Today, we are joined by the expert in navigating businesses through uncertainty to discuss if AI will replace us or support us, and how to keep going at a time when it seems like most of our efforts may be automated.
ABOUT THE GUEST:
Vaughn Tan is an expert on innovation strategy and organizational design under uncertainty, the author of The Uncertainty Mindset, and an assistant professor at University College London. You can connect with Vaughn on LinkedIn.
RESOURCES:
A book about innovation, uncertainty, and adaptation in the context of cutting-edge cuisine.
Relevant resources:
The future of email marketing done better w/ the founder of Stripo – Dmitry Kudrenko
Is your email marketing strategy for 2023 ready? In this episode, we talk about the future of email marketing automation. Spoiler alert: the 2 major things happening are module-driven design templates and gamification.
ABOUT THE GUEST:
Dmitry Kudrenko is an email marketing expert, CEO and founder of Stripo – an innovative email design and automation platform. Dmitry is committed to enhancing its accessibility and effectiveness. You can connect with Dmitry on LinkedIn.
RESOURCES:
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Busy season done better: Black Friday special
We talked to 8 marketing experts from different fields to go over the best Black Friday strategies/ Buckle up for a fresh new compilation of proven tips of advice on what to do, what to avoid, and what's the role of marketing automation in it all!
ABOUT THE GUESTS:
Hanna Wester – Client Services Director at Rewind Creative
Michael Smith – Founder at BuyerGain
Brandi Sims – CEO at brandinc
Nicholas Scalice – Founder at GrowthMarketer
Brian Minick – COO at ZeroBounce
Tom Barragry – Product Marketing Lead at GetResponse ;)
Kamila Luksza-Szpyt – Head of Marketing at Voluum
Darryl Praill – CMO at AgoraPulse
RESOURCES:
Relevant podcast issues on Spotify:
Landing page optimization done better with GrowthMarketer – Nicholas Scalice
What makes a perfectly optimized landing page? Today we give you 7 actionable steps to growing your conversions and driving more revenue through a single channel. We'll be talking about the difference between a website and a landing page, the ultimate copy vs design-first conundrum, and how automation can save you tons of time and money as you go.
ABOUT THE GUEST:
Nicholas Scalice is a seasoned marketing consultant with 11 years of experience and the creator of GrowthMarketer, a unique newsletter that delivers swift, actionable insights across advertising, SEO, email marketing, and social media sectors.
RESOURCES:
Put those marketing tips & tricks to practice
with GetResponse!
Email marketing automation, landing pages, signup forms, and much more