Operation: Automation is the digital marketing podcast featuring expert interviews on trending topics and best marketing practices.
Join Anna, Michal, and Irek, as they explore innovative practices and discuss how to excel in this fast-paced industry. Learn how modern technology streamlines efficiency and starting doing marketing better!
Join us as we delve into the heart of content marketing, with Brett sharing his unique perspective on how pre-product involvement shapes marketing roles. Hear how he champions customer feedback for successful product development, and the significance of strategic content distribution for competitive differentiation. We discuss the delicate dance between content creators and demand gen professionals, and explore the future of AI in content creation.
Brett McGrath is a passionate professional, a VP of marketing at The Juice – a content creation and distribution platform that connects B2B brands with marketers and sales professionals, and a host of the podcast you must listen to if you're enjoying O:A . With 13+ years of experience in the B2B SaaS industry, Brett knows exactly how to use brand messaging and positioning to elevate the organization's strategy and build a sales pipeline that converts. You can connect with Brett on LinkedIn!
Michal, a seasoned content marketing professional with 11 years of experience, has a solid grasp on what truly works. Boldly experimenting with content strategies and embracing new technologies, he shares his valuable insights and tips with aspiring marketers on their journey to success.
Irek is one of the O:A founders who shines in crafting customer-centric content and engaging case studies. Embracing a data-driven mindset and always keen to collaborate with like-minded individuals, Irek adds a friendly touch to our conversations while diving into the most thought-provoking questions. His mantra – doing cool things with cool people – has become the central pillar for the podcast.
Got an idea for the next topic we could cover? Wanna be our next guest? Have an exciting marketing story related to some of the episodes? Or, perhaps, you caught us saying something wrong? Let us know!