SPRINT #4: Building meaningful relationships with automation
4.1. Lifecycle marketing done better
This time, we discuss why it's important for marketers not to focus on a single stage of their customers' experience, why user onboarding is crucial for the product's success, and what data you should be on the lookout for when it comes to user journeys.
ABOUT THE GUEST:
Emilia Korczynska is the head of marketing at Userpilot, a platform that helps businesses grow engagement and gather important data at every stage of the customer journey. Emilia is passionate about SaaS product growth, and both the pre-sign-up and post-sign-up marketing. You can follow Emilia on LinkedIn
RESOURCES:
4.2. Recruitment done better
In this episode, we will talk about our worst job-hunting experiences, why everyone - including recruiters - seems to dislike recruitment, and how to play the long game if you want to attract top talent.
ABOUT THE GUEST:
Mick Griffin is a Chief Growth Officer of TRAFFIT, a comprehensive recruitment software that streamlines and optimizes the hiring process, Mick has a wealth of information to share. Mick is passionate about making the candidate and the recruiters' experience better through meaningful automation.
RESOURCES:
TRAFFIT's blog:
4.3. Email deliverability done better
Today we dive deep into the topic every email marketer worries about the most - ensuring your emails land where you want them to, missing the spam folder for good. Email validation is paramount for high deliverability, and it's about time we learn how it works!
ABOUT THE GUEST:
Brian Minick is a COO at ZeroBounce – a secure email validation service that ensures you reach every inbox you intend to, successfully.
RESOURCES:
4.4. Networking for introverts done better
This week we're looking into a topic most of us can relate to sometimes - how to navigate marketing events, conferences, and face-to-face communication when every little cell inside you is screaming to get out. If you're introverted like us, you're gonna love the tips Matthew gives you.
ABOUT THE GUEST:
Matthew Pollard is an acclaimed consultant, serial entrepreneur, and bestselling author of "The Introvert's Edge to Networking," celebrated for establishing Rapid Growth, LLC, and transforming businesses globally.
RESOURCES:
The Introvert's Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections: https://amzn.to/43XX8be
4.5. Marketing Agencies Done Better w/ Minuttia's Managing Director - George Chasiotis
Today we're talking about what challenges agencies face today, why some brands opt in for an agency while others prefer to do their marketing in-house, and what's the role of SEO in getting your B2B brand online these days. Tune in!
ABOUT THE GUEST:
George Chasiotis is a Managing Director @ Minuttia and the Host of The SaaS SEO Show, dedicated to proving that B2B agencies can deliver high-quality SEO performance as well as in-house contractors.
RESOURCES:
Global Perspectives: Crafting a Winning International Content Strategy: https://bit.ly/3rfcp9x
4.6. Lead Generation Done Better w/ Valentina Turchetti from YourDigitalWeb
Cracking the code of lead generation can be a daunting task. We'll cover creating content that resonates, leveraging social media effectively, and measuring your hard-won success. So, if you're looking for tangible advice to turn leads into loyal customers, this episode is for you!
ABOUT THE GUEST:
This week we're joined by Valentina Turchetti from YourDigitalWeb, who makes the complex seem simple. Valentina helps ambitious companies grow and succeed with data-driven digital marketing.
RESOURCES:
POP Content Newsletter from YourDigitalWeb
https://bit.ly/44oShke
Lead Generation Collection from GetResponse
https://bit.ly/44I0RKG
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