SPRINT #3: Must-have marketing tools in 2023
3.1. LinkedIn branding done better
Join us as we uncover the true meaning behind business social media accounts, the role personal branding plays in your company's success, and how many LinkedIn posts are too many in this episode of your favorite marketing podcast.
ABOUT THE GUEST:
Darryl Praill is one of the Top 3 marketers on LinkedIn and the CMO of AgoraPulse – a social media automation platform that makes connecting with customers so much easier. You can (and should) follow Darryl on LinkedIn
RESOURCES:
AgoraPulse's blog:
3.2. PDFs done better
In today's episode, we learn how to make long-form content exciting again by converting it from a boring old PDF into a sleek flip book.
ABOUT THE GUEST:
Lada Bretel is the Head of Content at FlippingBook – the company whose engine Apple used to create iBooks to discover what the future of lead-generating content looks like.
RESOURCES:
3.3. Direct mail automation done better
Today, direct mail meets marketing automation, helping you extend your marketing efforts even further!
ABOUT THE GUEST:
Dennis Kelly is the CEO of Postalytics, the marketing automation software that takes email communications to your post box.
RESOURCES:
3.4. Customer journey done better
Today, we talk about all the ins and outs of building a successful customer journey. From personalization to retention, we cover everything you need to know to be able to connect with your users on a brand-new level.
ABOUT THE GUEST:
Eric Melchor is a dedicated partnership & personalization ambassador at OptiMonk – a comprehensive website personalization platform, the executive producer at Innovators Can Laugh show, and genuinely a passionate individual.
RESOURCES:
3.5. Content management done better
We are talking about the full potential of using content automation for optimizing your onboarding process, creating more efficient step-by-step guides, and building efficient content teams
ABOUT THE GUEST:
Jakub Rudnik is a former head of content at Scribe – a solution meant to make guide creation effortless and automated. Jakub has over 10 years of experience in the field and has built a dedicated network of content writers, creators, and contributors.
3.6. Video branding done better
In this episode, we talk about sharing your brand's story with quality video content, the true meaning of brand authenticity, and how establishing your personal and professional brand can really make a difference.
ABOUT THE GUEST:
Marcos Bravo is a branding expert and a fractional marketer for The Waterlemon, Vestigit, MONIPOL, and more. More importantly, he's a passionate individual who knows how to share brands' personal stories in a way that would speak to those who matter most - their target audience.
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