SPRINT #2: Deep dive into ecommerce marketing
2.1. Social media marketing done better
What is social media automation? How does automoderation work? Which metrics matter the most when it comes to your brand's online presence? Learn all this and more in the latest episode of Operation: Automation
ABOUT THE GUEST:
Kasia Slonawska is a marketing executive at NapoleonCat - social media management platform that lets you take control over all your campaigns from a single platform. Kasia is a passionate marketing professional open to new solutions to common problems.
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Tools mentioned in the episode:
Helpful content to keep learning:_
2.2. Influencer marketing done better
Is it genuinely worth it to collaborate with a social media influencer? It turns out, people want to buy what other people are buying and using. Social proof is etched into our community.
ABOUT THE GUEST:
Kyle Dulay is a co-founder at Collabstr – a platform that connects influencers and content creators in seconds, automatically.
2.3. Loyalty programs done better
There’s a reason the trusty and reliable McKinsey’s Loyalty Loop is a go-to resource of great value for any ecommerce business. Customer retention is synonymous with customer lifetime value, and the right initiatives and incentives are integral in today’s crowded cyberspace.
ABOUT THE GUEST:
Fiona Stevens is an experienced B2B SaaS marketing leader with a passion for ecommerce and loyalty, and a director of marketing at LoyaltyLion. Fiona is a brand storyteller who believes that Marketing is the lifeblood and key growth driver for any business.
2.4. Ecommerce stores done better
Let's explore why pop-up stores are the future and how customer-oriented exactly you can get as a brand. We also take a look at the state of ecommerce in Ukraine as the war unraveled in the country.
ABOUT THE GUEST:
Matteo Grassi is the co-founder at Popup – a new generation of no-code ecommerce stores built with the end-user, not a storefront, in mind. With over 200 ecommerce stores behind him, Matteo knows exactly what their audience needs. You can connect with Matteo on LinkedIn.
2.5. Referral marketing done better
How far can word of mouth take your business? We discuss referral marketing and how automation can help you do it better to help you decide if it’s something you may have been sleeping on all along.
ABOUT THE GUEST:
Raul Galera is a partnerships lead at ReferralCandy – an online platform that helps businesses acquire new clients and boost their customer loyalty through referral programs.
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