SPRINT #1: How to do marketing during the slow season
1.1. Email marketing done better
Learn about the differences between email marketing and marketing automation, and find out how to grow your customer loyalty and conversions with the highest ROI channel – email.
ABOUT THE GUEST:
Rositsa Vitanova is an email marketing expert who's been in charge of GetResponse's email marketing automation for years. With her, you truly are learning from the best.
RESOURCES:
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc justo leo, sollicitudin nec ornare non, rhoncus eu libero. Aliquam egestas scelerisqu_e dapibus.
1.2. Customer onboarding done better
An onboarding process sets the mood for the rest of your cooperation with your customers. Automation tools can help you create the sense of connection, but it's actually a much more elaborate process that involves a lot of strategizing and preparations.
ABOUT THE GUEST:
Przemyslaw Depka Prodzinski is a customer implementation team lead at GetResponse, which makes him responsible for their most important asset – the users, which he's been excelling at for 9+ years!
RESOURCES:
1.3. Marketing and sales alignment done better
More than 86% of marketers target the same accounts as their colleagues from sales. Aligning both teams could increase your revenue by as much as 209%. Could automation be the bridge that gets the two teams on the same page?
ABOUT THE GUEST:
Hubert Olszowski knows the struggle of aligning sales and marketing teams firsthand. Working as both marketing automation strategy director and international sales director, Hubert has plenty of helpful tips on how to get 2 of your most crucial assets on the same page.
1.4. Content marketing done better
Content marketing is one of the strategies with the highest ROI, and for a good reason! Today, we look into how automation can drive personalization and data-driven decisions for the best results. Is content still king?
ABOUT THE GUEST:
Michal Leszczynski is the head of content & partnerships at GetResponse (and one of the co-hosts of this podcast!) who knows exactly what the real value of content marketing is. You can connect with Michal on LinkedIn.
RESOURCES:
1.5. Data-driven growth done better
Marketing is where numbers and creativity coexist in perfect harmony. What is growth marketing and why is it important? How do you build a strong marketing team? What's the role of data in building a successful marketing strategy?
ABOUT THE GUEST:
Aleksandra Korczynska is a CMO at GetResponse, and a T-shaped marketing executive, skilled in marketing science and automation, with a focus on developing strategies for SaaS companies.
JOIN THE O:A COMMUNITY
Sign up for our newsletter for unique content, dedicated resources, and more!
Put those marketing tips & tricks to practice
with GetResponse!
Email marketing automation, landing pages, signup forms, and much more